Lili Reinhart isn’t just promoting a rom-com. She’s rewatching all of them, out loud, in couture.

Quick answer: Lili Reinhart is recreating famous dresses from romantic films on her press tour for The Love Hypothesis, which premiered on Prime Video on 23 September 2026. Styled by Ib Abdel Nasser, she has channelled How to Lose a Guy in 10 Days, Ever After, Atonement, 13 Going on 30, Miss Congeniality and Uptown Girls.

Why Lili Reinhart is recreating iconic movie dresses

The Love Hypothesis is based on Ali Hazelwood’s bestselling novel. Lili plays Olive Smith, a PhD student who fakes a relationship with Dr. Adam Carlsen, played by Tom Bateman. Claire Scanlon directs.

The team wanted the film to feel like a timeless romantic comedy. So Lili dressed the part. Every appearance is a love letter to the heroines who taught us about grand gestures, backless gowns and making an entrance.

It’s method dressing with a heart. And it’s personal. Of the Uptown Girls dress, Lili said it had been “a genuine dream dress since the day I first saw it when I was 7 years old”, crediting the “magic” Brittany Murphy brought to Molly Gunn.

The original stars are loving it too. Drew Barrymore said her Ever After look was “putting the period in period piece”. Sandra Bullock said all she needed was a “crown and a stunt mat”.

Every iconic movie look Lili Reinhart has worn so far

How to Lose a Guy in 10 Days (2003)

Kate Hudson’s butter-yellow backless gown as Andie Anderson. Lili opened the tour in a vintage yellow Caché silk dress. The perfect first move.

Ever After (1998)

Drew Barrymore’s fairytale ball gown as Danielle. Lili wore a silver-beaded Rodarte gown with a plunging neckline and low back in Germany. Very princess, very now.

Atonement (2007)

Keira Knightley’s emerald silk dress as Cecilia Tallis. Lili wore a custom emerald Tory Burch gown with fine straps and liquid draping for a library shoot. That green still does something to people.

13 Going on 30 (2004)

Jennifer Garner’s polka-dot coat as Jenna Rink. Lili wore the archival Nanette Lepore coat over a Fleur du Mal lace slip around her own 30th birthday. Thirty, flirty and thriving.

Miss Congeniality (2000)

Sandra Bullock’s lavender moment as Gracie Hart. Lili stepped out in Midtown Manhattan in a custom lilac Hervé Léger bandage mini, lavender Bottega Veneta sandals and tinted sunglasses.

Uptown Girls (2003)

Brittany Murphy’s sequined floral Blumarine dress as Molly Gunn. Lili wore the real thing, vintage Blumarine Spring/Summer 2002. The most tender look of the tour.

The iconic film dresses we’d put Lili Reinhart in next

Lili, you’ve nailed the rom-com canon. Now let’s go deeper. These are the most beautiful dresses in film, and every one deserves a press tour moment.

Moulin Rouge! (2001): Satine’s Sparkling Diamonds corset

Nicole Kidman swinging from the ceiling in a jewelled corset and top hat. Catherine Martin and Angus Strathie won the Oscar for it. Aussie glamour at full volume.

Clueless (1995): Cher’s white Calvin Klein dress

“It’s, like, a totally important designer.” Alicia Silverstone in a tiny white slip dress, styled by Mona May. Peak 90s, peak perfection.

The Great Gatsby (2013): Daisy’s party gown

Carey Mulligan in a beaded gown by Catherine Martin and Miuccia Prada. Twenties sparkle, Aussie direction, Oscar win.

 

Sabrina (1954): Audrey Hepburn’s embroidered gown

White strapless organdy, black floral embroidery and a sweeping train by Givenchy. The original “she came back from Paris different” dress.

To Catch a Thief (1955): the pale blue chiffon gown

Grace Kelly on the French Riviera in ice blue chiffon by Edith Head. Cool, soft and utterly unforgettable.

Romeo + Juliet (1996): the angel dress

Claire Danes in a simple white gown and feathered wings, designed by Catherine Martin and Kym Barrett. Pure romance and the first costume crush for a whole generation.

In the Mood for Love (2000): the cheongsams

Maggie Cheung in a parade of high-collar cheongsams by William Chang. Every print a mood, every colour a feeling. Longing, beautifully tailored.

Portrait of a Lady on Fire (2019): the red and the green

Marianne in deep red, Héloïse in rich green, by Dorothée Guiraud. Two dresses, one of the great love stories on screen.

Marie Antoinette (2006): the pastel silks

Milena Canonero’s Oscar-winning world of sugared-almond silks, ribbons and bows. Pretty, decadent and very Lili.

Pretty Woman (1990): the red opera gown

Julia Roberts as Vivian Ward in off-shoulder red with long white gloves. The ultimate glow-up in rom-com history.

Crazy Rich Asians (2018): the periwinkle Marchesa gown

Constance Wu as Rachel Chu in floaty blue tulle with floral detail. The dress that quietly won the whole wedding.

This is how you do a press tour. Every look is a reference, every reference is a gift, and half the internet is rewatching rom-coms because of it. Lili Reinhart has turned promotion into a love letter to film fashion.

Our vote for the finale? Audrey in Funny Face. Red, joyful and made for a big entrance. Over to you, Lili.

Lili Reinhart press tour FAQ

What is Lili Reinhart promoting?

The Love Hypothesis, a romantic comedy based on Ali Hazelwood’s novel, streaming on Prime Video from 23 September 2026.

Who is Lili Reinhart’s stylist?

Ib Abdel Nasser styled her rom-com tribute press tour.

Which movie dresses has Lili Reinhart recreated?

Looks from How to Lose a Guy in 10 Days, Ever After, Atonement, 13 Going on 30, Miss Congeniality and Uptown Girls.

Did Lili Reinhart wear the original Uptown Girls dress?

She wore the vintage Blumarine Spring/Summer 2002 sequined floral dress, the same design Brittany Murphy wore as Molly Gunn.

Who plays opposite Lili Reinhart in The Love Hypothesis?

Tom Bateman plays Dr. Adam Carlsen.