Partnerships
A collection. A beauty launch. A restaurant worth the booking.
The good ones all deserve the same thing, which is to be written about properly.
That is what happens here. Real editorial, written by people who know the industry from the inside and can tell you exactly why a thing works.
Style Machine is an Australian fashion, beauty and culture publication. We cover the clothes, the products, the openings and the places worth knowing about. Our readers come to us to work out what to wear, where to go and what is genuinely worth the money, and they trust what we put in front of them.
When we work with a brand, the piece is written the same way our editorial is. Same eye. Same standard. Same voice. It sits inside the magazine rather than beside it.
Treated like a story, not an ad.
What we cover
- Fashion. Collections, launches, trends and the pieces worth buying.
- Beauty. New products, routines and the things we actually use.
- Eat and drink. Restaurants, bars and openings across Sydney and beyond.
- Culture. Exhibitions, events, hotels and the people behind them.
- Tastemakers. Our interview series with designers, founders and creative directors.
The masthead
Shannon Meddings, Editor. Twenty-five years in fashion. Vogue, Marie Claire and Harper’s Bazaar. Catwalks for Chanel and Australian Fashion Week. On screen for The Voice, Sunrise and X Factor.
Emelie Janasi, Senior Contributor. A makeup artist with a background in fashion buying for designers in her native Sweden, including dressing members of the Swedish royal family.
That is the standard everything here is held to. We write about a collection, a product or a restaurant the way people who have worked with them write.
Launch dates move. We can work to them.
The audience
Our reels reach close to a million people in a typical quarter, and ninety six per cent of them have not come across us before. That is the part that matters for a brand. Our reach keeps finding new people rather than circling the same audience, so your product lands in front of someone who has never seen it.
Half our readers sit outside Australia, across the United States, the United Kingdom and Europe.
And everything we publish stays live. A partnership that runs in November is still being found the following spring, still linked, still sending people your way.
How it works
Introductory rates, held until 31 December 2026.
| Format | What you get | From |
|---|---|---|
| Product Feature | Your product or venue featured in an upcoming Style Machine edit, with your own direct link in the article. Live twelve months. | $200 |
| Product Feature + Story | The Product Feature, plus an Instagram story linking straight to the article, with your brand tagged. | $250 |
| Brand Story | A dedicated article about your brand, product or venue, written in house, with your links throughout. Permanent on site. | $400 |
| Brand Story + Story | The Brand Story, plus an Instagram story linking straight to the article, with your brand tagged. | $450 |
| Instagram Post / Reel | An original reel featuring your product or venue, made for our audience. Carousel available where it suits the product better. Posted as a collaboration with your account so it appears on both profiles, unless you would prefer otherwise. Shared to stories. Book on its own or alongside any format. | $250 |
Something else in mind? Tell us what you are trying to do and we will build around it. Campaigns and ongoing partnerships are priced on their own.
How we choose what we cover
Launches, invites, samples and ideas land in our inbox every day, and we love it. We look at all of it. What makes it onto our pages comes down to timing, relevance and whether our readers will love it as much as we do. That call always sits with our editors.
If you need coverage locked in, on a date, in a format you can count on, that is what a partnership is for.
Writers, photographers, stylists and talent
Got a story, a shoot or a point of view that belongs on our pages? We would love to see it.
Contributor work is published on a credit basis rather than commissioned. You get a full byline, links to your portfolio and socials, and a push across our channels to a global audience, half of it outside Australia. Your work, properly showcased, in front of people who have not seen it yet.
Pitch us at hello@stylemachine.com.au with your idea and a link to your work.
Gifting
We love seeing new products and we are always open to samples. Send us what you are working on and if it is right for our readers, we will cover it.
Gifting is considered for editorial rather than booked. We cannot promise a piece, a date or a format. If you need confirmed coverage on a timeline, a partnership above is the way to do it.
Email us at hello@stylemachine.com.au and we will send through our postal address.
The practical bits
- Rates are in Australian dollars and exclude GST.
- Half on booking, half on delivery.
- Your story stays on stylemachine.au for good, links live.
- Everything paid is marked as paid, in line with AANA guidelines.
- We feature what we would recommend to a friend, which is why our readers act on it.
Talk to us
The brand, the campaign, roughly when you want it live. That is all we need to come back to you with something. We would love to hear what you are working on.