The bra the Style Machine girls have been quietly hoarding for years just landed in 22 Myer stores. Cute, colourful, properly engineered, and made by people who actually understand boobs.

Nala makes a really, really good bra.

Not a good bra considering. Not a good bra for the price. A good bra, full stop. The kind that makes you look at the other seven in your drawer with genuine disappointment and quietly move them to the back.

It is the one we wear, the one we recommend, the one we buy in three colours the second it lands. And from this week you can walk into Myer and pick one up, which is the best news a bra drawer has had in years.

A bra is the hardest thing in fashion to get right

People forget this. A bra is engineering wearing a pretty dress.

Cup shape. Band tension. Where the wire sits and where it stops. Strap placement, because two centimetres in the wrong direction is the difference between forgetting you are wearing it and thinking about it all day. Gore height. How the whole thing behaves at 4pm, not in the thirty seconds you tried it on.

Get one of those wrong and the bra fails. Most of the industry has been getting several of them wrong for decades and letting you believe it was your body’s fault.

Nala designs from the boob out, not the size chart down.

That is the whole difference. The standard approach is to build a bra on one fit model and then grade it up and down until the maths gives out, which is why the extremes of every size range feel like an afterthought. Nala started from what breasts actually do. Full on top, full underneath, soft, firm, wide set, close set, one slightly bigger than the other, which is most of us.

The result fits. Properly. On women who were told for years that their only option was something beige and structural with the personality of a filing cabinet.

And it is not beige

This is the other reason we are so attached to it.

Nala is cute. It is colourful. It is a bit sexy. It has a sense of humour about itself. Support and pretty were never actually a trade off, the industry just decided they were and then got very comfortable there.

Good engineering in a colour you want to be seen in. That is the entire brief and almost nobody delivers it.

Then they hung twenty four boobs over a Melbourne laneway

Because of course they did.

To mark the Myer arrival, Nala suspended twenty four custom made inflatable breasts above a laneway in Melbourne. Every shape, every size, every skin tone. Stretch marks, body hair, inverted nipples, piercings, post mastectomy breasts. Boobs that looked like actual boobs, floating overhead in broad daylight.

Nearly six thousand people wandered down the lane over four days to stand underneath them and take a photo. A small corner of the internet needed a lie down about it, which is the most predictable thing that has ever happened and also entirely the point.

You can see the footage here. It is joyful.

Visitors were also asked to bring in their old bras, with Nala matching donations with up to 500 brand new ones through The Salvation Army’s family violence programs.

Why Myer changes things

Buying a bra online is an act of faith. You can read every review ever written and still end up with something that fits nowhere.

Twenty two stores means you can go in, try three on, stand under real lighting and know. It also means the bra we have been evangelising about is now somewhere your mum shops, your sister shops and the friend who has given up on bras entirely shops.

Great fit. Great colours. Made by people who get boobs. Now available on a Saturday afternoon between the perfume counter and the shoes.

Go and get one. Then go back for the other two colours.