Style Machine Discovers
The labels we can’t stop talking about.
Some are tiny, some are cult, all of them deserve a spot on your wishlist. Consider this your little black book of brands worth knowing.
The Collagen Co.
Collagen and beauty supplements, Australia
Collagen that actually tastes like a treat. This Australian-owned label turns your daily glow routine into something you look forward to, from fruity powders like Strawberry Watermelon to Beautiful Energy and shakes in flavours like Birthday Cake. Beauty, but make it delicious.
KASSANOVA Intimate Care
Intimate care and beauty, Melbourne
Melbourne science teacher Anch Thukral grew up in a home where even periods weren’t up for discussion. So naturally, she built an intimate-care brand. Funded with her own savings and teaching salary, KASSANOVA launched in May 2026 and landed on BIG W’s online marketplace within days.
The idea is simple and overdue: intimate care should feel as pretty as the rest of your beauty shelf. Think silky cleansing gels, intimate masks and wipes, all wrapped in blush pink. The new hydrogel patches for under-eyes, nose and lips are cool, glossy and very selfie friendly. Start with The Glow Affair.
Soft life, but make it self-care. And if you love her eye, Anch has also launched Kassandra The Label, her Australian lingerie brand.
Colgate Optic White Vitamin C
Removes 7 years of stains in 7 days*
The skin-ification of beauty has finally reached your smile. Colgate’s new Optic White Vitamin C toothpaste brings the cult skincare hero into your daily routine, with 95% pure stabilised Vitamin C†for serious stain removal and brightening. Non-acidic, enamel-safe and gentle enough for twice a day.
*With brushing twice daily for 7 days. Individual results may vary. †Refers to the 95% purity of sodium ascorbyl phosphate, a stabilised form of vitamin C.