Denim has spent about a century being blue.
All About Eve has just dropped a whole range that is butter yellow, chocolate brown and soft powder pink, and the blue is nowhere to be seen.
Denim, but make it a colour story.
Why this works so well
Coloured denim usually asks something of you. This does not.
Butter is the shade of the year and it behaves exactly like a neutral once it is on. Brown denim is the quiet genius of the drop, warmer than black and infinitely easier than navy. The pink is soft rather than sweet, which is the difference between wearing it to brunch and wearing it everywhere.
Put any of the three with a white tee and the outfit is finished. That is the entire trick.
Brown denim is the quiet genius of this drop.
A
ll About Eve, Jacqui Wide Leg Jean in Butter, $109.95 — shop here
The shapes to know
The Jacqui Wide Leg is the hero. Relaxed through the leg, stretch denim so it moves, clean hem, and it comes in both the butter and the pink.
The Zia Relaxed Straight is the grown-up option. High rise, rigid cotton, straight through the leg. This is the jean you buy once and wear for three years.
The Dale Shacket is the piece that will sell out first, because a shacket in butter yellow is genuinely a great idea and everyone is about to realise it at the same time.
Then the short-hem trio: the Arlo Mini Skirt, the Stevie Denim Short and the Lenni Mini Skort, which has the built-in shorts underneath and therefore solves the only problem a denim mini has ever had.
A mini in butter yellow is going to sell out. Move accordingly.
The price is the other headline
Nothing in this edit is over $110.
Jeans at $109.95, shackets at $99.95, skirts and shorts at $89.95. You can buy the full colour story for less than one pair of designer jeans and honestly, you probably should.
All About Eve, Zia Relaxed Straight Jean in Brown, $109.95 — shop here
All About Eve, Dale Shacket in Pink, $99.95 — shop here
\Start with the butter. Consider this your sign.
Shop the full denim range at allabouteveclothing.com.
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