When one of Australia’s most recognisable fashion names lends her eye to one of its most established activewear labels, it’s worth paying attention. Bondi-based global influencer Elle Ferguson has styled Lorna Jane‘s latest collection launch, Designed With Intention and the result is less a traditional activewear drop, more a wardrobe for the way women are actually living right now.

Ferguson knows a thing or two about a day that refuses to stay in one lane. The influencer-turned-entrepreneur built a global following from Bondi before founding her own fashion and beauty brand, and her weeks move between meetings, travel, creative work and downtime, often all before dinner. That lived reality becomes the blueprint for Designed With Intention: a collection made for the modern Australian woman who wears many hats and doesn’t have time for a wardrobe change between them.

Dressing for whole days, not single moments

At its core, the collection responds to a shift in how women are dressing now, not for single moments, but for entire days that span multiple parts of life. These are pieces designed to hold their shape and their relevance from studio to street to dinner, sitting in that blurred space between performance and lifestyle dressing that so much of fashion is currently chasing.

It’s a smart evolution for Lorna Jane, a brand that helped define Australian activewear, and a natural fit for Ferguson, whose personal style has always traded on that effortless off-duty polish, elevated basics, clean lines and pieces that move with her rather than against her.

Ultimately, Designed With Intention is a wardrobe built around movement, physical and social  reflecting the reality of how women are living right now: constantly in motion, and dressing for all of it at once.

Designed With Intention is available now at lornajane.com.au.