From lessons learned at her mother’s salon to launching a global beauty brand with her house deposit savings, Bangn Body founder Priscilla Hajiantoni is the definition of instinct, grit and glow. In this Style Machine interview, she shares the memories that shaped the brand, the leap that changed everything, the cult success of the Firming Lotion and the beauty philosophy behind Bangn Body’s effortless appeal. It’s a story of confidence, community and building something women genuinely want to keep in their routine.

• 1.Your mother was a pioneer in natural skincare. What’s a specific memory from her salon or from growing up that planted the seed for what would eventually become Bangn Body?

Growing up, my mum was such a huge inspiration to me. She took incredible care of her skin and made sure we understood the importance of that from a really young age. We never left the house without SPF or moisturiser. That was just the rule. I still remember her products lined up on the vanity and me constantly asking what they were, what they did, and why she used them. She’d always say, “Your older self will thank you.” And she was right. Watching her care for herself so intentionally and consistently planted something in me long before I even realised it. Honestly, that’s where Bangn Body began.

• 2.You took a huge leap of faith, using your house deposit savings to launch the brand. Looking back, what was the most exhilarating moment of that bootstrapping phase?

Honestly, it was seeing the idea become real. You go from something living in your head to a product that actually exists, something you made happen with your own savings, your own decisions, your own risk. There’s nothing quite like that feeling. It was terrifying and exhilarating at the same time. But the moment it really hit me was when orders started coming in from people I didn’t know. Strangers choosing Bangn Body. That was the moment I thought, okay, this is really something.

• 3.The Bangn Body community feels like a true movement. What’s the secret to creating that “best friends” feel with your customers, and how do you keep that connection strong as you grow?

Honestly, I think the secret is listening. Our community has always shaped Bangn Body just as much as we have. We pay attention to what they’re saying, what they love, what they want next. When people feel heard, they feel part of something, not just like they’re buying from a brand. As we grow, keeping that two-way relationship is really important to us.

• 4.The Firming Lotion is a cult classic. What was the moment you knew you had a hero product on your hands, and what do you think makes it so beloved?

I realised we had a hero product when our community started doing the talking for us. Women were sharing their results, recommending it to their friends and refusing to run out of it. That kind of response is incredibly powerful. At the end of the day, I think it’s beloved because it’s reliable, trusted and effortless. You use it, you see the difference, and it becomes something you don’t want to be without.

• 5.How would you describe your personal style, and how does that philosophy translate into the products you create for Bangn Body?

I’d say effortless but intentional. I don’t want to overthink what I’m wearing or what I’m using, I want things that just work and make me feel good. That’s exactly how I approach Bangn Body. The products should feel elevated, but easy. No complicated routines, no overcrowded ingredient lists, just genuinely good formulas that fit into real life and help you feel like the best version of yourself.

• 6.What’s a beauty ritual you swear by that has nothing to do with products?

Sleep, honestly. It’s the most unsexy answer, but it’s the truth. Nothing replaces it. When I’m well rested, my skin looks better, I feel better, and I show up better. It’s the one thing that’s the hardest to do with running a business. 

• 7.If you were creating a “desert island” beauty kit, what three things (from any brand) would be in it?

SPF! Always. That’s my mum’s voice in my head, and she was right. The Firming Lotion, because I genuinely couldn’t be without it. And a really good lip balm. If I have those three things, I feel like I can handle anything.

• 8.What’s the most creative or unexpected way you’ve seen someone use a Bangn Body product?

One of the most unexpected ways I’ve seen someone use it is using our Skin Scrub as a scalp scrub. Someone in our community shared that they were using it to help with a really dry, flaky scalp linked to eczema and psoriasis. At first I hadn’t even considered that use, but it actually makes a lot of sense because of the gentle exfoliation and nourishing oils in the formula. I love seeing things like that our community is incredibly creative and often finds new ways to use our products that we hadn’t even thought of.

• 9.From the living room floor to a global brand, what’s a “pinch me” moment you’ve had recently that made you realise just how far you’ve come?

Walking into Sephora and seeing Bangn Body on the shelf. I probably stood there a little too long trying to act normal, and then I watched a woman pick it up, read the back, and put it in her basket. She had no idea who I was, no connection to the brand she just chose it. That hit me in a way I wasn’t expecting. In that one moment, all the risk and all the hard work made sense.

• 10.When someone uses that iconic yellow tube of goodness, what’s the one feeling you hope it sparks in them?

Bangn. That’s it.