When it comes to shaping the perfect brow or lifting a lash to new heights, few names are as trusted as Kim Evans, the visionary behind Lux Brows & Lashes in Essendon, Victoria, and the founder of her signature product line, Lux by Kim Evans. With over a decade of artistry and innovation, Kim has built a reputation for creating brows that define, enhance, and transform, always with an emphasis on natural beauty and long-term hair health.

From her serene Essendon studio to bathroom vanities across Australia, Kim’s philosophy remains the same: beauty should feel effortless, empowering, and attainable. Her curated collection of brow and lash essentials blends salon-grade performance with everyday ease, formulated to style, condition, and strengthen with every use.

In this exclusive Q&A, Kim shares her expert insights on achieving your best brows yet, from shaping tips that instantly lift the face to restorative rituals for over-plucked arches, and the biggest trends redefining the beauty of natural brows today.

Q+A with Kim Evans. Founder of signature brow and lash range Lux by Kim Evans and Lux Brows and Lashes. Q. Brows are often called the “frame of the face.” What are your top tips for creating the perfect brow shape to instantly lift and freshen a party-season look?

Absolutely brows can transform the entire face, what’s the first thing you see on a person, their eyes! For a party-ready lift, my recommendation is keeping the front of the brow soft and natural, creating gentle definition through the arch, and finishing with a clean, lifted tail. Avoid harsh lines — think feathery strokes instead. Add a touch colour, book a salon Hybrid dye, a hair dye which penetrates the hair rather than a tint which sits only on the outside of the hair and washes off in 3-5 days. Hybrid can be soft and light or bold and beautiful, whatever suits your style, hybrid helps add fullness, while a styling gel or brow wax locks everything in place for a fresh, polished look all night long.

Q. For those who may have overplucked in the past, what’s the best way to recover and rebuild fuller, healthier brows in time for the festive season?

Overplucked brows are still more common than people think, and the key to recovery is patience paired with the home right care. At Lux, I always advise clients to put down the tweezers and commit to a regrowth journey. A targeted serum is 100% essential to stimulate and strengthen new hair and must be applied daily, the serum must contain conditioning ingredients to help restore health and shine. In the meantime, treatments like a brow sculpt, hybrid dye, lamination, all treatments that can help create the look of fuller, more lifted brows enhancing your natural brows while the hair is growing back. With consistency and the right guidance, you’ll be amazed at how much your brows can transform—even in time for the festive season. Work with your Brow Artist and you can achieve this.

Q. As we age, how should our brow routine evolve to keep brows looking youthful and natural rather than harsh or dated?

As we age, less is often more when it comes to brows. Heavy, harsh shapes will definitely age you look dated, so I recommend focusing on soft, natural definition offering you a polished, groomed look, correct brow shaping can take 10 years off. Light colouring of the brows or feather-stroke techniques add fullness where hairs may have thinned, while a soft, lifted arch instantly opens the eyes for a youthful effect. Conditioning the brows is just as important—healthy brow hairs always look fresher. Think of brows as enhancing, not overpowering, your features; the goal is timeless, elegant balance.  As we age, brows should soften, not sharpen. A gentler shape with subtle definition lifts the face and keeps the look fresh, while heavy, harsh lines can add years. I always tell my clients—healthy, well-conditioned brows will frame your features in the most youthful, timeless way.

Q. What are the biggest brow trends you’re seeing right now, and how can people adapt them for everyday wear without looking overdone?

Right now, the biggest brow trends I’m seeing are all about fullness, natural shape and effortless grooming. While overdone laminated brows are still around, most of the clients I work with aren’t looking for that extreme look – they want something real, wearable and easy for everyday life, even staying during workouts at the gym.

The good news is you can achieve that soft minimal yet polished brow at home with the right tools. Brow Styling Soap or our Brow Set Go formula are perfect for creating that naturally lifted, groomed effect between appointments, without looking overdone. It’s all about enhancing your natural brow, defining the shape and keeping them in place – simple fuss free brows that are totally achievable. 

Q. Beyond aesthetics, what are the benefits of using nourishing brow and lash products, like serums or set-and-go formulas, to support long-term brow health?

Beyond just enhancing the look of your brows and lashes, nourishing products like our Brow Set Go (a brow styling gel) play a crucial role in long-term hair health. At Lux Brows and Lashes we see products as an investment in styling AND hair health. Serums help support the growth, reduce breakage and condition the health of each hair. Our Brow Set Goformula shapes and styles your brows daily without compromising hair health. Over time with consistent use our products not only keep your brows and lashes looking groomed and polished but also encourage stronger, fuller, healthier hair – our products care and style, groomed and healthy!

Product range website: https://luxbykimevans.com

Lux Brows & Lashes- Kim’s studio in Essendon, VIC- https://luxbrowsandlashes.com.au