When one of Australia’s most stylish influencers meets an iconic activewear brand, you get fashion magic. This October, Lorna Jane partners with Maxine Wylde, the content curator and style muse known for her bold, joyful approach to dressing, to deliver a campaign that redefines what activewear can be.
It’s not just a collection – it’s a collision of energy.
Celebrating 35 years of empowering women to move with confidence, Lorna Jane is embracing a new kind of movement: one that’s fearless, expressive, and unapologetically individual. Styled and edited by Maxine herself, the new campaign takes performance wear beyond the gym and into everyday life, proving that activewear can be as much about style as it is about strength.
The Look: Statement Sport Meets Street Style
Spring’s in session, and Maxine’s turning up the colour. She layers the Match Point Polo with the Ace Mini Skirt and Serene Knit Vest for a look that’s preppy, punchy, and perfectly Maxine, a little sport, a little street, all statement. Her styling is deliberate but free-spirited, pairing Lorna Jane classics with unexpected details like ballet flats, denim, and stacks of accessories.
For a more off-duty edge, she leans into the Sorbet Plaid Rib Sports Bra and Bike Shorts, finishing with the Off Duty Burnout Check Denim Shirt, a combination that feels equally at home in a café or on the move. The capsule is anchored by versatility: pieces designed to move with you, but styled to stand out.
“I usually start with mood or texture,” Maxine says. “I love layering colours and fabrics, I’ll always start with one piece and build around that.” Her take on activewear is playful, yet considered; she transforms basics into fashion moments.
The Philosophy: Movement as Self-Expression
What makes this collaboration so powerful is how it redefines the purpose of activewear. For Maxine, dressing up isn’t about perfection, it’s about permission. “Add a blazer, a bag that doesn’t match, some statement jewellery, fashion should be fun,” she says. “Colour loves colour.”
Her approach mirrors where Lorna Jane is heading: forward. The brand’s evolution is about embracing individuality, encouraging women to mix, match, and reimagine their wardrobe staples in new ways.
If Maxine were building her own mini capsule from this drop, she’d pick “the little tan mini skirt, the yellow shirt, and the soft denim shorts, they all work back so easily with everything else in your wardrobe.”
The message is clear: these are pieces made to move, through workouts, errands, catch-ups, and late nights. It’s activewear designed for real life, styled for women who do it all.
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Lorna Jane Like You’ve Never Seen It Before
In a sea of minimalist activewear, Maxine Wylde’s maximalist touch feels refreshingly modern. Her looks blur the lines between gym wear and high fashion, giving Australia’s most iconic activewear brand a new kind of confidence, one that’s vibrant, effortless, and alive.
This campaign isn’t about following trends, it’s about owning them. And with Maxine leading the charge, Lorna Jane’s legacy of movement just got a seriously stylish upgrade.
Because in 2025, activewear isn’t just what you work out in — it’s what you live in.
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