Step One has done it again, shaking up the undergarment world with the launch of its first-ever bamboo bra! During its soft launch, this revolutionary bra sold out in under three hours, signaling a new era of style, comfort, and sustainability. Fortunately, it’s now back in stock, available in five vibrant color options. Made from ethically sourced bamboo, this bra is designed for ultimate comfort and support, making it a must-have in any wardrobe.

To celebrate the launch, Step One partnered with a powerhouse of Australian female athletes, including Diamonds Netball star Gretel Tippet, Silver Ferns’ Gina Crampton, Giants’ Jamie-Lee Price, WNBL’s Kiera Rowe, and ex-Olympian Jenna O’Hara. These inspiring athletes, who are also shareholders in Step One, embody the brand’s commitment to excellence and sustainability.

Since its inception in 2017, Step One has been on a mission to reinvent the underwear game, beginning with men’s briefs and expanding to a comprehensive women’s range in 2020. With over 1.5 million customers and a dedication to ethical production, Step One continues to set new standards in comfort and innovation across the globe.