“This season we designed with the Shona Joy woman, and those alike, in mind. We were inspired by what she is reaching for this season and what she needs, whether she is traveling to warmer weather or updating her wardrobe essentials. We created pieces that imbue an undone luxury, reflective of moments shared.”

– Shona Joy Thatcher, Founder. 

This season Australian fashion staple, Shona Joy asks you to step into a world where every garment tells a tale, and each accessory whispers of wanderlust and whimsy. Boho Chic beckons, offering a sanctuary for the soul as it beckons you towards “barefoot luxury”.

The Shona Joy house introduces newness in the form of texture and tones with the brand’s first beading story while adding in layers of flowing fabrics, and evoke a sense of wanderlust and adventure. The Palazzo collection isn’t merely a style; it’s a declaration—a celebration of individuality, designed as an effortless addition to our wardrobes and a homage to the beauty found in life’s simplest pleasures. Complemented by tones that reflect the warmth of the sun and a shimmering sunset, ‘Palazzo’ explores neutrals and prints in a way that speaks to the shimmering gold of the sunset.

From dreamy maxi dresses to embroidered blouses, the Palazzo aesthetic invites you to embrace the art of mixing and matching with abandon and let your imagination run wild as you curate your own bohemian-inspired looks and style for the Summer life. The brand staying true to the DNA of Shona Joy also nods to nostalgia that is woven seamlessly throughout the collection with a continued exploration of utilitarian and bohemian.

The Palazzo collection isn’t just about what you wear; it’s about how you wear it. Embrace the carefree spirit of the season with silhouettes that speak to the upcoming European Summer with styles that hue to poolside soiree’s and moments celebrated between sunrise and sunset. Beyond dusk we welcome silhouettes with intricate detailing to create a sense of mystery and intrigue, each garment a masterpiece of design, from delicate mesh overlays and meticulous lace patterns that radiate the romance of the evening’s charm. 

Creative Team Credits:Photography: Jess Ruby James at MAP Videographer: Gemma De Maria Hair and Makeup Artist: Nisha Van Berkel at Assembly AgencySet Designer: Mariska Lowri Model: Olivia Jonasz at Chadwick

Location: Sydney, Australia