Paula’s Choice Just Made BHA Easier To Choose

Exfoliation is one of those skincare steps everyone talks about, but not everyone knows how to get right.

Too little and you wonder if anything is happening. Too much and suddenly your skin is having opinions.

That is why Paula’s Choice expanding its BHA line-up makes sense.

The brand’s iconic 2% BHA Liquid Exfoliant has long been the cult favourite for pores, congestion and texture. Now, with the launch of the new 1% BHA Gentle Exfoliating Gel Toner and 4% BHA Advanced Exfoliating Serum Toner, the range gives you more room to choose what your skin actually needs.

Gentle. Classic. Advanced.

Very helpful.

The Gentle One: 1% BHA

If your skin is sensitive, easily flushed, new to exfoliation or prone to redness, the 1% BHA Gentle Exfoliating Gel Toner is the softer entry point.

It uses 1% salicylic acid to help unclog pores and smooth texture, with allantoin, mushroom extract and natural prebiotics to help calm and hydrate the skin.

Think of it as exfoliation without the drama.

Product: Paula’s Choice 1% BHA Gentle Exfoliating Gel Toner
Price: $54 AUD
Best for: Sensitive, redness-prone or beginner skin
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The Classic One: 2% BHA

The 2% BHA Liquid Exfoliant is the icon for a reason.

It is the middle ground: strong enough to help with congestion, pores and uneven texture, but still familiar enough to be the everyday BHA many routines are built around.

If your skin already gets along with BHA, this is the reliable one.

Product: Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Best for: Pores, congestion and uneven texture
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The Advanced One: 4% BHA

The new 4% BHA Advanced Exfoliating Serum Toner is for skin that already knows exfoliation and wants a stronger step.

It is designed for normal to oily skin types concerned with visible pores, uneven texture and signs of ageing. Alongside 4% salicylic acid, the formula includes glycerin and adenosine.

Start slowly: two to three times a week, then build up as your skin tolerates it.

No hero moves on night one, please.

Product: Paula’s Choice 4% BHA Advanced Exfoliating Serum Toner
Price: $59 AUD
Best for: Normal to oily skin, visible pores and experienced BHA users
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The best part of this launch is choice.

Not every face needs the same exfoliant. Some skin wants a gentle start. Some skin loves the classic. Some skin is ready for something stronger.

Paula’s Choice has made the BHA wardrobe easier to navigate, which is exactly what skincare shoppers need.

Because the goal is not to go harder.

It is to get it right.