L’IDÉE WOMAN is at its core a pleated concept brand, our persistence and product intelligence in this category has led us to become market leaders in this space.

In an exclusive interview, the creative mind behind L’IDÉE WOMAN opens up about her personal style and how it shapes her brand’s unique aesthetic. Living a life of simplicity and ease in Positano, she draws inspiration from her surroundings, embracing a relaxed yet refined approach to fashion. Despite her personal style differing from the bold, pleated designs of L’IDÉE WOMAN, it’s the special moments that naturally draw her to her own creations. This article explores the stories behind her most cherished pieces and the vision that continues to drive L’IDÉE WOMAN to the forefront of timeless, elegant fashion.

1. How would you define your personal style in a few words, and how does it influence L’IDÉE WOMAN? I would say that my style can be defined as simple, understated, and relaxed. Though my aesthetic differs from the product on offer by L’IDÉE WOMAN, when a special occasion calls, I naturally turn to L’IDÉE WOMAN with ease.

2. Who or what inspires your style the most? My lifestyle. I live in the south of Italy, in Positano & have a beautiful new baby daughter so at this point in my life I embrace ease and simplicity.

3. Can you share a story behind a specific piece from your collection that you cherish the most? L’IDÉE WOMAN was conceptualised by a piece I will cherish forever, a pleated skirt my grandmother gave to me before my first trip to Paris in my early 20’s. It was something that made me feel beautiful, I wore it with pride and many years later it inspired the concept behind L’IDEE WOMAN.

4. What are the top three pieces from the L’IDÉE WOMAN collection that you consider essential? The Opera Gown, De Luxe Gown & a head scarf.

5. What is one item in your wardrobe that you cherish the most, and what’s the story behind it? A bright green oversized blazer & a pair of spotted Celine pants that I bought from a vintage store in Rome, they bring back beautiful memories. Although the pants don’t fit anymore, I am cherishing them a keep sake.

6. How does living in diverse cultural settings like Bali and Positano influence your creative process and design aesthetic? I am constantly inspired by diverse cultural settings, L’IDÉE WOMAN explores colour in variance and depth, this is a direct influence from my lifestyle in Positano and Bali.

7. What’s your favourite season when it comes to fashion? Summer, without a doubt. Having lived in year-round summers for past last several years, I find it hard to adjust to winter.

8. You’re often on the go while running a highly successful fashion brand. What’s a typical workday outfit for you? A pair of tailored trousers and a t-shirt with some slides.

9. Are there any fashion trends you currently obsessed with? I don’t typically follow trends – interestingly, I am not on social media, so my inspiration comes from my surroundings and day to day life, this shapes who I am and how I dress.

10. What vision do you have for the future of L’IDÉE WOMAN, and how do you plan to evolve your brand while staying true to its core values? L’IDÉE WOMAN is at its core a pleated concept brand, our persistence and product intelligence in this category has led us to become market leaders in this space. The brand has evolved naturally over the years to incorporate bridal, bridesmaids and accessories. We plan to stay in our lane and in terms of staying true to our values, they centre around making women feel beautiful and this with confidence we can say will transpire the test of time.