There is a curious celebrity trend taking hold in 2024 – the art of Theme Dressing. From Taylor Swift to Beyoncé, the stars have been matching their promo outfits to their latest releases, whether it is a new album or a film premiere.

Margot Robbie embraces the trend with her Barbie onslaught in 2023 and in 2024 the Hollywood A-list have been taking it up to the next level.

No one has had more column inches dedicated to her sartorial choices than Zendaya on the promo global tour for new film Challengers.

Zendaya is no stranger to theme dressing, whether it’s Spiderman or Dune, she is always popping up on the red carpet in themes look.

See some of the best Challengers tennis-inspired looks below.