Style Machine is your go-to online resource for all things fashion and style. From how-to guides, styling advise, trend updates and tip and tricks on what to wear now, get your daily dose of fashion with us! We aim to make fashion fun, accessible and available for everyone, and to inspire customers to look and feel their best.  

With over 15 years experience in the fashion industry, styling celebrity clients and every day people, Shannon Meddings observed a gap in the market for technology that would take the pain out of online shopping and styling and automate the process so that everyone could feel great, look good and feel confident in the clothing choices they made.